You’ve heard of serums, but what actually are they and do you really need to use one?
If you’ve ever wondered what a serum actually does, you’re not alone! In our experience, even the most diligent skincare gurus are confused by its many contradictions. It’s moisturising but not a moisturiser, oily but not a face oil, watery but not an essence. So what is this mystery product?
Let’s make it nice and easy. A serum is a skincare product that you apply to your skin after cleansing (but before moisturising) with the intention of delivering a concentrated shot of active ingredients deep into your skin.
Unlike a moisturiser, serums have a lipid-soluble base which allows the active ingredients to penetrate more deeply into the epidermis than a moisturiser which sits on the surface of your skin. In doing this, serums can deliver highly-concentrated doses of active ingredients directly into your skin, making them perfect for targeting specific skin concerns like wrinkles, dullness, acne or dehydration.
It’s because serums are able to penetrate deeply into your skin, coupled with the fact that they contain concentrated doses of effective ingredients, that they can often be pricey, BUT, if you’re after results, you need to get serious about your serum game.
So, how do you use serums effectively?
First of all, you don’t need to use a lot! Use a pea-sized amount of serum and gently massage it into your face and neck after you have thoroughly cleansed. You can then apply your preferred SPF, moisturiser and make-up as usual.
Which serum is right for me?
With so many variations on the market, knowing which serum is right for you and your skin concerns can be a bit of a minefield. Here are the ingredients to look for if you suffer from these skin concerns:
Acne-prone Skin: Products that contain Vitamin C, retinol and salicylic acid should be a go-to for you as they will help to reduce inflammation and unclog pores. We recommend Aspect Dr Exfol A.
Dry Skin: If your skin is parched you should look for serums that contain Vitamin E, glycolic acid and hyaluronic acid for extra hydration, elasticity and gentle exfoliation. We recommend Cosmedix Serum 16.
Dull Complexions: Look for ingredients like vitamin C and lactic acid for brighter and smoother skin. We recommend Aspect Dr Active C.